Oregon wine trade organisations The Willamette Valley Wineries Association and Oregon Pinot Camp will merge to create a single trade entity for the region’s wine industry.

The Willamette Valley Wineries Association (WVWA) and Oregon Pinot Camp (OPC) have hired Morgen McLaughlin as executive director following the retirement of Sue Horstmann.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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